What’s the difference between Google TV and Android TV?
- Michelle Payne
- Aug 17, 2023
- 4 min read
Google TV and Android TV - they sound pretty similar, right? Both have “Android” in the name, and both are connected TV platforms developed by Google. But there are some key differences between the two that are worth understanding if you’re looking to upgrade your TV setup.

The Origins of Google TV
Google TV was originally launched in 2010 as software that could be integrated into smart TVs and set-top boxes. The idea was to merge live TV and streaming content into a unified interface controlled by a remote. Google TV incorporated some signature Google features like search, Chrome web browsing, and Android apps.
Unfortunately, Google TV wasn’t widely adopted. It faced some challenges like requiring extra hardware and clunky controls. The platform essentially fizzled out over the next few years.
The Launch of Android TV
In 2014, Google took another shot at the smart TV market by announcing Android TV. This was an entirely new platform, built on the familiar Android OS that powers phones and tablets.
Android TV aimed to provide a more straightforward and intuitive smart TV interface. It focused heavily on surfacing content from streaming apps and services. It also incorporated Google’s excellent voice search.
Overall, Android TV gained more traction than the ill-fated Google TV. It's now integrated into TVs from Sony, Hisense, and others. Standalone Android TV set-top boxes like the Nvidia Shield are also available.
Key Differences
Now that you know where each platform came from, let’s explore some of the main differences between Google TV and Android TV:
1. Home Screen Interface
The home screen is where you’ll notice one of the biggest contrasts.
Android TV has a simple, app-focused interface. You primarily navigate between rows of suggested movies/shows from different streaming apps.
Google TV goes for a more personalized, almost tablet-like UI. It combines streaming app content with curated recommendations. There’s also a “For You” tab that learns your preferences. You can add your own customized list of favorite movies, shows, apps and games.
So Google TV aims to serve as an aggregator, while Android TV sticks to a simpler lean-back experience.
2. Live TV Integration
Live TV is deeply integrated into Google TV, while it’s more limited on Android TV.
Google TV set-top devices like the Chromecast with Google TV often come bundled with streaming apps like YouTube TV. There’s a dedicated “Live” tab that shows live broadcasts from those apps.
You can do picture-in-picture to keep an eye on live sports while browsing other content. Google TV universal search scans across live, on-demand, streaming sources.
Android TV is sometimes bundled with live TV apps, but it doesn’t have the same tight integration. There’s no dedicated live TV tab on the home screen. You’ll need to launch individual apps to access live broadcasts.
3. Gaming Capabilities
Android TV has broader gaming support compared to Google TV.
The Android TV Play Store gives you access to a wide selection of games optimized for TV. There are even some Android TV devices focused specifically for gaming, like the Nvidia Shield TV.
Google TV technically has access to Android mobile games through the Google Play Store. But its selection isn’t as robust. The focus is more on finding gaming content to stream from services like Stadia.
So Android TV is the better choice if you want to transform your TV into a basic console. Google TV is limited for more serious gaming.
4. Smart Home Control
Google TV offers more smart home integration compared to Android TV.
With Google TV, you can view and control connected smart home devices like cameras, lights, and thermostats right from the interface. Just press the Google Assistant button on the remote to pull up device controls.
Android TV has Google Assistant voice control, but no native option for viewing live feeds from home security cameras or adjusting smart lights. You’d need to use the Google Home app on a phone instead.
5. Ad Income for Creators
Here’s an interesting business-focused difference. Google TV enables ad income for YouTube creators, while Android TV does not.
So if you primarily watch YouTube on your smart TV, you may want to go with Google TV. That way your views can help support your favorite channels and creators.
Hardware Compatibility
Google TV and Android TV also differ in terms of compatible devices. Here’s a quick rundown:
Google TV Devices:
Chromecast with Google TV
Smart TVs from Sony and TCL with built-in Google TV software
Android TV Devices:
Nvidia Shield TV set-top box
Smart TVs from Sony, Hisense, TCL, Philips, and others with built-in Android TV software
Operator set-top boxes like AT&T TV
There can be some overlap, as brands like Sony sell televisions powered by both Google TV or Android TV. But in general, Google TV and Android TV run on distinct hardware platforms.
Which is Better for You?
So which smart TV ecosystem is better for your needs? Here are a few key questions to consider:
Do you subscribe to live TV streaming services? If yes, Google TV is the better fit thanks to its tight live TV integration.
Are you a serious gamer? Android TV has a clear advantage with its gaming library and hardware.
Do you want extensive smart home control? Google TV lets you manage lights, cameras, and more right from the TV.
Do you mostly watch YouTube? Google TV enables your views to contribute ad revenue to creators.
Do you want a simplified streaming portal? Android TV nails the basics with its clean row-based interface.
Are you invested in the Google/Android ecosystem? If you use lots of Google services, Google TV connects things together nicely.
Overall, Google TV offers a more polished smart TV experience that should appeal to a broad range of users. But Android TV is a solid choice for an affordable streaming box or gaming-focused setup.
Hopefully this overview clarified the key differences between these two Google-powered TV platforms! Let us know if you have any other questions.
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